STEP INTO THE LIGHT

First he asked who in the audience had a camera.

After a short pause the studio was lit up by the screens of dosens of cell-phone cameras. Jarvis immediately named them “the best cameras”. Following the title of his recent book, he talked about registering momentum with the lens or just a hole in a box — as long as the light meets sensitive surface. I thought, “Is he Jay Maisel DNA-ed by the digital age?” Although, no. For Maisel, working with more than natural light is a mortal sin. Jarvis carries his visual ideas for commercial projects into lighting diagrams. He is a full-powered locomotive of social media. He always shoots only what he loves, thrives on three-hour-nap schedules and never applies SEO tools to his web-sites.

Here he’s powered by a bunch of rechargeable Energizers which he picked up at RadioShack and ate of his way from LA.

I practiced my iPhone skills. Try these over-the-shoulder shots (to my south and north) with your (my) DSLR…

and shutter sound is absent; it is obviously a very discreet form of photography

that brings unmatched content. Chase was very kind to share his photo-opp with me. The copyright belongs to Michael Shay. Michael, thanks; but iPhone is not specifically Hasselblad, it should be held with both hands; nice composition though.

More to come…